Anthony has capitalized on the court, leading the NBA in scoring and leading the New York Knicks on a current 12-game winning streak that has them in a good position to not only win the Atlantic Division, but also to capture the No. 2 seed in the Eastern Conference.

Apr 7, 2013; Oklahoma City, OK, USA; New York Knicks forward Carmelo Anthony (7) dunks the ball against Oklahoma City Thunder forward Nick Collison (4) and Thunder forward Kevin Durant (35) during the second half at Chesapeake Energy Arena. Mandatory Credit: Mark D. Smith-USA TODAY Sports

But Anthony is capitalizing off of the court as well as he is becoming the biggest star as the NBA prepares for its biggest stage.

Anthony moved past LeBron James into the top spot in national jersey sales, the NBA announced Tuesday morning. The numbers are based on jersey sales at the NBA Store on Fifth Avenue in Manhattan and NBAStore.com from November 2012 to now.

‘Melo’s recent run, as well as the Knicks play as of late likely has a lot to do with him overtaking LeBron, as Anthony moved up from fourth in jersey sales a season ago.

In addition to Anthony topping the list in jersey sales, the Knicks top the list when it comes to team merchandise sales.

Here is the most popular jersey sales list:

1. Carmelo Anthony, New York Knicks
2. LeBron James, Miami Heat
3. Kevin Durant, Oklahoma City Thunder
4. Kobe Bryant, Los Angeles Lakers
5. Derrick Rose, Chicago Bulls
6. Deron Williams, Brooklyn Nets
7. Dwyane Wade, Miami Heat
8. Rajon Rondo, Boston Celtics
9. Chris Paul, Los Angeles Clippers
10. Blake Griffin, Los Angeles Clippers
11. Kyrie Irving, Cleveland Cavaliers
12. Dwight Howard, Los Angeles Lakers
13. Russell Westbrook, Oklahoma City Thunder
14. Amar’e Stoudemire, New York Knicks
15. Paul Pierce, Boston Celtics

Top 10 Most Popular Merchandise (by Team)

1. New York Knicks
2. Miami Heat
3. Los Angeles Lakers
4. Brooklyn Nets
5. Chicago Bulls
6. Boston Celtics
7. Oklahoma City Thunder
8. Los Angeles Clippers
9. San Antonio Spurs
10. Philadelphia 76ers

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The Knicks are the top team in the league in jersey sales, climbing a spot from No. 2 and overtaking the Chicago Bulls, as the NBA released their jersey sales numbers this morining.

That is largely due in part to the popularity of the Carmelo Anthony jersey, as ‘Melo comes in at No. 4 in terms of individual jersey sales. Miami’s LeBron James tops the list, followed by Kevin Durant and Kobe Bryant. Anthony and Derrick Rose round out the top five.

Here’s a look at the top sellers (Per NBA, via Sun Sentinel):

Top individual jersey sales

• 1. LeBron James, Miami Heat
• 2. Kevin Durant, Oklahoma City Thunder
• 3. Kobe Bryant, Los Angeles Lakers
• 4. Carmelo Anthony, New York Knicks
• 5. Derrick Rose, Chicago Bulls
• 6. Rajon Rondo, Boston Celtics
• 7. Dwyane Wade, Miami Heat
• 8. Blake Griffin, Los Angeles Clippers
• 9. Dwight Howard, Los Angeles Lakers
• 10. Chris Paul, Los Angeles Clippers
• 11. Deron Williams, Brooklyn Nets
• 12. Russell Westbrook, Oklahoma City Thunder
• 13. Steve Nash, Los Angeles Lakers
• 14. Paul Pierce, Boston Celtics
• 15. Dirk Nowitzki, Dallas Mavericks

Top team sales

• 1. New York Knicks
• 2. Miami Heat
• 3. Los Angeles Lakers
• 4. Chicago Bulls
• 5. Boston Celtics
• 6. Oklahoma City Thunder
• 7. Brooklyn Nets
• 8. Los Angeles Clippers
• 9. San Antonio Spurs
• 10. Dallas Mavericks