Today it was announced 10 of the WNBA’s 12 teams would be adding cell phone company Boost Mobile’s logo onto their jerseys. Not to be rude, but this could be the most significant move the WNBA has made in its 15 year history. The league wide advertising agreement is ground-breaking for American sports outside of soccer, and could pose as a beneficial model towards the NBA should they choose to seek alternative revenue boosting paths. This idea was suggested by Bill Simmons to Commissioner Stern on a recent podcast. It made sense then, and it’s making sense now for the WNBA.
The company and league declined to provide specifics on the deal’s worth. But the W.N.B.A. said it was the richest in the league’s 15-year history. Though corporate branding on jerseys has been shunned by many major leagues in the United States and Canada, women’s leagues have tried to find new sources of income, especially in the past few years when sports marketing dollars have been harder to come by.